Announcing: BABB partnership with Custos
Custos Group, a highly disruptive venture capitalist and private equity fund based in London, invests in companies which use advanced technologies and innovative business models to serve new markets in new ways.
As you might have seen in the news last week, Custos has decided to come on board to work with and support BABB. This support is designed to accelerate the company into a successful launch in order to gain traction in the market.
Primarily, Custos can provide marketing and communications support to the team. As Christen Ager-Hanssen, CEO of Custos, commented: “Our media ecosystem gives us access to 570 million eyeballs around the world and our core business is connecting brands intelligently with audiences, using tech.”
Capital raising is another key area in which Custos plans to add value. The VC has committed to invest an initial $1 million capital injection subject to performance-related developments. In addition, Christen is confident that Custos can be instrumental in getting the right people around the table to discuss further investment into BABB.
Ager-Hanssen is sold on the BABB vision and committed to help make it happen. “What I loved about Rushd, from the first time we met, was that he’s very passionate…he is someone who has been there himself, who understands the problem,” he explained. “I want to help Rushd steer the company towards his vision because that is the most important thing; that is the DNA of the company.”
Rushd commented: “We are very excited to be working with such a future-facing VC with ambitions matching our own. They have the specialist resource and experience to support our growth as we prepare to launch. It’s a very exciting time for the company. This support and funding will help us to realise our vision — banking the unbanked around the world.”
